Commercial Director
Commercial Director
We created a year-long campaign for the NBA on ESPN 2022 season based around the concept of a basketball utopia in the sky. There were a total of four rounds of spots, which culminated in spots for the playoffs (featured here) and the finals. The visuals were used all over ESPN for on-screen graphics (lower thirds, banners) as well as on their websites (banners and ads). We also created a huge vertical OOH on a building on Sunset Blvd in LA.
Director: Loren Christiansen & Shane Griffin
Production Company: Psyop
Executive Producer: Hanna Stolarski
Producers: Tapy Noun
Editor: Loren Christiansen
Creative Direction: Clint Chang