Commercial Director

Holiday Inn Express

I directed a series of fun spots for Holiday Inn Express in China. These spots focus on their imaginary hotel safety elf, Xiaozhi. He does all the behind-the-scenes magic like making sure your room is secure and your food is safe. It was a pleasure to be able to fly out to China to shoot these spots in the actual hotel locations. You learn to have a lot of patience when you have to film in a live, functioning hotel over the start of a holiday weekend.

hiex6.jpg
hiex1.jpg
hiex7.jpg
hiex5.jpg
hiex3.jpg
hiex4.jpg
hiex2.jpg