Commercial Director
Commercial Director
I directed a series of fun spots for Holiday Inn Express in China. These spots focus on their imaginary hotel safety elf, Xiaozhi. He does all the behind-the-scenes magic like making sure your room is secure and your food is safe. It was a pleasure to be able to fly out to China to shoot these spots in the actual hotel locations. You learn to have a lot of patience when you have to film in a live, functioning hotel over the start of a holiday weekend.